Dr. Madhukar Budagavi is a Senior Director R&D and the manager of the Multimedia Standards and Technology Group in the Standards and Mobility Innovation Lab at Samsung Research America. The group is actively involved in standardization in different areas of multimedia from content creation, coding, delivery, devices, and industry alliances in standards bodies such as MPEG, 3GPP, ATSC, CTA, SMPTE, and UHD Alliance. The technologies and standards developed by the group have influenced several generations of Samsung TVs and Mobile phones. Most recently, the main focus of the group has been on Next-gen Immersive media processing, compression and delivery for 5G. Dr. Budagavi has co- authored 40+ book chapters and technical papers, and 60 granted patents related to multimedia compression, processing and streaming. He is a co-editor of the Springer book on “High Efficiency Video Coding (HEVC): Algorithms and Architectures” published in 2014. He was an active participant in the JCT- VC committee of ITU-T and ISO/IEC standards body during the development of HEVC, which received a Primetime Emmy Engineering Award. Dr. Budagavi received the Ph.D. degree in Electrical Engineering from Texas A&M University. He is a Senior Member of the IEEE.